Fashionistas all over the world know Dolce & Gabbana ever since they entered the fashion scene in the mid-1980s. Dior, Louis Vuitton, Channel, and Oscar de la Renta all entered the fashion scene around the same time, and many of these lines became so successful in the industry that they branched out. Many introduced shoes, bags, and other types of apparel, while others expanded into fragrances and other beauty products. Dolce & Gabbana have now entered into the beauty category to claim their share of this multi-million dollar industry, according to MSN.
The Road to the Perfume and Beauty Empire:
While Domenico Dolce & Stefano Gabbana were visionaries in the fashion industry, in September 2021 Gianluca Toniolo became the chief executive of the company’s new beauty division. He was in charge of handling the transition from fashion to overall beauty. Since that time, sales have exceeded $1.6 billion. This shows that the intro into beauty was a smart and financially prudent investment.
While there is a lot of competition in the market, there is a great advantage between Dolce & Gabbana over other big corporate entities like L’Oréal, his former employer. The company has a direct line to the founders of the firm, so they can make decisions faster and get their products on store shelves, while the other companies are still in the state of R&D and review.
In just a few short years, the brand’s first fragrance, Devotion, hit store shelves and there are a couple more fragrances currently being developed. Because Toniolo works with the founders, he and his team can make all decisions in house, from manufacturing to package design, marketing to distribution. Even though bringing in house is expensive, and can cause the company significant risks, they are the only big Italian fashion house to bring their beauty care line in house.
Excitement for the New Product Launch:
In July 2024, Cosmopolitan.com, announced that Dolce & Gabbana was relaunching their beauty brand. Back in 2009, the company launched their first beauty brand, but they sold that side of their business to Shisheido.
The company is now excited about launching their new line of beauty products, which the company and consumers are equally excited about. According to Cosmopolitan, the make-up line will consist of:
- Skin tint
- Lipsticks
- Mascara
- Blurring powder
- Eyeliner
- Primer
- Blushes
- Eye color duos
- Face and eye compacts
While the initial line wasn’t successful when it first launched, the company feels that they have a keen idea of what consumers want and are dedicated to creating products that meet their desires. A company spokesperson adds that the products are different from other luxury brands because they feature strong pigments and are easy to use. They feature skin benefits that not only enhance the look of the skin, but also offer benefits. Some skin tints and other products use natural ingredients, like blueberries, which add color as well as 24-hour hydration.
To make the cosmetic line even easier to use, the company now offers a complete brush line. It will be interesting to see how consumers react to the new line.
